GRAZIA Pakistan Catches Up with Luxury Jewellery Brand AZURE
Team Grazia sits down with Sana Zafar Khan of AZURE to learn about the luxurious jewellery brand and look at their distinctive pieces across the collections. Check out the @azurebyszk Instagram highlight ‘Press’ to see more.
What is the story behind the brand name AZURE?
Hi my name is Sana and I’m the Creative Director for AZURE. AZURE is a luxury jewelry brand. AZURE, as the name goes, quite literally means a deep blue color. It stems from the Persian term for Lapis Lazuli. As a stone and as a color its quite mythical, its majestic, and it embodies the nature of the design aesthetic that we’re going for at AZURE.
How did you start your jewellery brand- AZURE by SZK?
I worked in the development sector for several years. I have always enjoyed the arts and wanted to be an art student or rather pursue it at college level. My maternal grandmother used to make jewelry and I used to help her. I wanted to start a line with her whilst I was working in the development sector. However, she sadly passed away and then I was expecting and well, life just got in the way.
I then moved to London for a few months and started doing my research. Slowly over the last two years, I started sketching, developing my collections, sitting at workshops, I also went to do a jewellery making course. We finally launched in May 2019, three months ago, and here we are- 2 years later!